Korea Financial News | Woori Card Launches ‘Card-ui-jeongseok POINT’ with 0.8% Point Accrual Rate
Woori Card announced on March 30, 2018 that it would launch the 'Card-ui-jeongseok POINT' series, a new product specialized in point accrual. Korean painter Kim Hyun Jung's work 'Gwayubulgeup' was applied to the card plate design, and Woori Card said it would also hold a commemorative exhibition of the design collaboration with Kim Hyun Jung at the Insa Art Center.
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[Korea Financial News, reporter Jeon Ha-kyung] Woori Card is launching 'Card-ui-jeongseok POINT' with a 0.8% point accrual rate.
Woori Card announced on the 30th that it will launch 'Card-ui-jeongseok POINT,' the first in the 'Card-ui-jeongseok' series that reflects the mindset of 'communication,' staying true to the basics for customers, and 'flexibility,' pursuing new things without fearing change, both of which President Jeong Won-jae emphasized in his inauguration speech in January.
It consists of two credit cards — 'Card-ui-jeongseok POINT' and 'Card-ui-jeongseok POINT Main Transaction' — and one check card, 'Card-ui-jeongseok POINT Check,' offering benefits specialized in point accrual.
'Card-ui-jeongseok POINT' earns a base rate of 0.8%, the industry's highest across all merchant categories, with no accrual limit when the previous month's spending reaches 300,000 won.
In 10 special categories frequently used by customers — mobile telecom, public transit, and EV charging at 5%; coffee and movies at 3%; department stores, large discount stores, online shopping, gas stations, and overseas spending at 1% — up to 5% of the amount spent is accrued.
Registering and paying with this card on major simple-payment services such as Naver Pay, Kakao Pay, Payco, and SSG Pay earns an additional 3%, bringing the maximum accrual to 6%. Cardholders can also earn each payment service's own points, making it especially useful for customers who prefer simple payment.
Paying through the four simple-payment services adds 3% for a maximum of 6% point accrual, and cardholders also receive 50% on-site discounts on Lotte World Aquarium admission and free-pass tickets at major amusement parks.
The card plate design incorporates Korean painter Kim Hyun Jung's work 'Gwayubulgeup,' reflecting Woori Card's intent to position the card not as one of many flashy but substance-less products, but as the 'standard' of wise spending.
Customers who spend 900,000 won within 3 months of issuance receive a bonus of 5,000 points, and a promotion is running alongside it that gives an additional 5,000 points for spending 100,000 won or more by June.
Various events are also prepared for Woori Card customers to mark the product launch.
Customers who spend 300,000 won or more with the card by the end of June and apply will be entered into a drawing for 2 million Moa Points, a Galaxy S9 or S9+, an LG PuriCare air purifier, a Dyson V8 cordless vacuum, and more. Other events include double Moa Point accrual for users of the four simple-payment services (Naver Pay, Kakao Pay, Payco, SSG Pay), 2-3 month interest-free installments at all affiliated merchants, and discounted airfare promotions.
Newly issued cardholders can also apply for an invitation event to a preview screening of the movie 'Avengers: Infinity War.' The screening will be held simultaneously in five major cities nationwide — Seoul, Busan, Daegu, Daejeon, and Gwangju — on the 25th, with a drawing awarding a total of 650 winners two invitation tickets each and a popcorn combo voucher.
A commemorative exhibition of the design collaboration between Woori Card and artist Kim Hyun Jung will also be held. The special exhibition 'Card-ui-jeongseok, Capturing the Beauty of Korea' will run from the 5th to the 9th at the Insa Art Center in Insa-dong.
The exhibition stages the many hours of consideration and effort Woori Card employees put into communicating with customers during the new product's development process, and visitors can view Kim Hyun Jung's major works alongside imaginative advertising materials.
Reporter Jeon Ha-kyung ceciplus7@fntimes.com
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