Global Economic | Woori Card Keeps Its Promotions on Trend… Web Drama Finale Nears Release
Global Economic reported that Woori Card is approaching the release of the finale of its web drama 'Work&Love Balance.' Co-produced with Crispy Studio and starring Chae Ji-an and Koo Ja-sung, Episodes 1 and 2 combined for over 2.7 million views. The drama naturally features the 'Card Standard Wibee-on Plus' and 'SSO3' cards.
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[Global Economic Reporter Lee Hyo-jung] Woori Card is drawing closer to customers by unveiling a new episode of its web drama 'Work&Love Balance.'
According to Woori Card on the 10th, the finale, Episode 3 of Work&Love Balance, is scheduled for release on the 14th.
The web drama was produced together by Woori Card and mobile video studio 'Crispy Studio.' The teaser video and Episode 1 were released last year, and Episode 2 was released on the 7th of this month. Episodes 1 and 2 have together recorded more than 2.7 million cumulative views.
Work&Love Balance stars rising actress Chae Ji-an, well known for 72 Seconds TV's 'Two Women,' and Koo Ja-sung, who caught fans' eyes in JTBC's 'Misty.'
The story follows a heroine who wanted to perfectly balance her work life, self-development, and romance, but is thrown into a difficult situation by an unexpected breakup and crisis — and overcomes it as she comes to understand the true meaning of 'work-life balance.'
The heroine is set as a designer. Reflecting the lifestyle of customers who enjoy leisure activities after work, the card offers a 7% discount at sports venues such as gyms, bowling alleys and billiard halls, and at body-care venues such as beauty salons and saunas, and at bookstores.
The 'Card Standard SSO3' check card offers 5% cashback from 6 p.m. to midnight at all restaurants, karaoke venues, and coffee shops such as Starbucks, Paul Bassett, and A Twosome Place.
A Woori Card representative said, "As the influence of sharing and spreading through social media (SNS) grows, it is becoming harder to communicate with consumers through one-way corporate messaging. We will keep working to find diverse content and communication methods that let people connect with the brand without feeling put off."
The teaser and full episodes of the web drama can be viewed on the YouTube and Facebook accounts of Woori Card and Crispy Studio.
Meanwhile, Since launching its flagship 'Card Standard' product last April, Woori Card has rolled out a series of distinctive communication activities rarely seen in the card industry, including advertising that draws on the works of painter Kim Hyun Jung and ads featuring social-media influencers, and has also collaborated with the craft-beer specialty shop 'Mr. Brewing' to create the 'Woori-eri' beer.