MoneyS | New Year of the Rooster: Come See Lunar New Year Gift Sets Packed with Value~
MoneyS reported on value-oriented gift set trends ahead of the New Year of the Rooster. It introduced Bokeumjari's jam and tea sets, Cafe Ogada's art collaboration gift set with Korean painter Kim Hyun Jung, Glenfiddich whisky sets, and Tom N Toms gift sets.
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As Lunar New Year, the nation's traditional holiday, approaches, all kinds of Lunar New Year gift sets are catching consumers' eyes, each showing off its own distinctive character.
Recently, the food industry has seen an increase in small, individually packaged products, driven by consumption trends such as the rise of single-person households and soaring prices. At the same time, as value-oriented gift sets priced at 50,000 won or less have become mainstream — reflecting social factors such as the Kim Young-ran Act — consumers are paying particular attention to gift sets that combine solid quality with distinctiveness and collectible value.
In particular, companies are raising the stakes with consumers by composing sets that let people experience new recipes through product collaborations, or by creating collaboration bottles with painters, adding both practicality and collectible value.
◆ Bokeumjari — Tea Gift Set No. 24 / Music Box Gift Set
Fruit-processing specialty brand Bokeumjari has released 26 kinds of jam, tea, and combination gift sets featuring its signature products, ideal for holiday gifting, along with two kinds of winter limited-edition music-box tin case gift sets designed to boost collectible value.
Featuring a warm tea paired with sweet jam at a reasonable price, the sets broaden the range of choice, allowing shoppers to pick gifts suited to any recipient — from parents to friends, romantic partners, or nieces and nephews — regardless of age.
In particular, Bokeumjari Tea No. 24 combines fruit tea with a leaf-tea collaboration, adding leaf tea to fruit tea for a richer, more enjoyable recipe that enhances its collectible value,
The fruit tea comes in a mason jar, which offers the added benefit of being reusable for personal purposes once the tea is finished.
Bokeumjari gift sets are available at Lotte Department Store and online malls.
◆ Ogada — 5 kinds of Lunar New Year Limited Edition Gift Sets
Franchise Korean blending-tea cafe Ogada (CEO Choi Seung-yoon) has launched a limited-edition Lunar New Year gift set produced through an art collaboration with Korean painter Kim Hyun Jung.
The five kinds of "Kim Hyun Jung Art Collaboration Lunar New Year Limited Edition Gift Set" each pair Ogada's signature blending teas with an Ogada tea bottle, allowing customers to enjoy blending tea anytime, anywhere. Kim Hyun Jung's collaborative artwork is applied to the gift box for added distinction.
To mark the Lunar New Year, starting on the 5th, customers who purchase the limited-edition gift set at any Ogada store will receive two kinds of art coasters featuring Kim Hyun Jung's work. The limited-edition gift set can also be ordered by courier through the head office's main phone line, in addition to in-store purchase.
◆ Glenfiddich — 4 Holiday Gift Sets
William Grant & Sons Korea is presenting a Glenfiddich single-malt whisky Lunar New Year gift set. The gift set completes a distinctive collaboration by including a dedicated whisky glass and a scented candle.
The Glenfiddich 12-year and 15-year sets include two Glenfiddich on-the-rocks glasses, while the 18-year set includes two "Glencairn Crystal Tasting Glasses," directly imported from Scotland and dedicated to single-malt whisky.
◆ Tom N Toms — Special Gift Set
Coffee chain Tom N Toms has unveiled nine kinds of "2017 Lunar New Year Gift Sets." The lineup ranges from Tom N Toms' signature liquid coffee and hand-drip coffee to the "Tom N Toms Winter Edition Set," available only for this year's Lunar New Year.
In particular, the "Tom N Toms Special Gift Set" enhances versatility and practicality by combining "Granola Daily Meal" — a nutritious meal substitute — with the popular "Eco Handle Drinking Jar" merchandise, hand-drip coffee, and triangular tea-bag coffee.
Meanwhile, Tom N Toms is offering advance reservations and courier delivery service for its "2017 Lunar New Year Gift Set." Further details are available at nearby Tom N Toms stores and its official online shopping mall, "Tom N Toms Mall."