Seoul Wire | [Spotlight! This Product] President Jeong Won-jae’s First Move… Woori Card Launches ‘Card-ui-jeongseok Point’

[Seoul Wire, reporter Kim Bit-na] The first result from Woori Card President Jeong Won-jae has been unveiled.

Woori Card announced on the 30th that it will launch its new product 'Card-ui-jeongseok Point (POINT),' which adds artistic design to powerful point-accrual benefits, next month on the 2nd.

This product is the first result of the 'Card-ui-jeongseok' series, reflecting the mindset President Jeong emphasized in his January inauguration speech — 'communication,' staying true to the basics for customers, and 'flexibility,' pursuing new things without fearing change.

A distinguishing feature is that from the product-planning stage, it comprehensively reflected big-data analysis as well as customer preference areas and needs gathered across sales channels, designing the product so customers could easily and conveniently enjoy point-accrual benefits.

The design also stands out. It applies Korean painter Kim Hyun Jung's work 'Gwayubulgeup,' reflecting Woori Card's intent to position the card as the 'standard' of wise spending rather than another flashy but substance-less product. According to the company, this was meant to raise emotional satisfaction and enhance the brand experience through the artwork.

It consists of two credit cards — 'Card-ui-jeongseok Point,' 'Card-ui-jeongseok Point Main Transaction' — and one check card, 'Card-ui-jeongseok Point Check,' and is specialized in point accrual.

It earns a base rate of 0.8%, the industry's highest, across all merchant categories, with unlimited accrual once the previous month's spending reaches 300,000 won.

In 10 special categories frequently used by customers — mobile telecom, public transit, and EV charging at 5%; coffee and movies at 3%; department stores, large discount stores, online shopping, gas stations, and overseas spending at 1% — up to 5% of the amount spent is accrued.

Registering and paying with this card on major simple-payment services such as Naver Pay, Kakao Pay, Payco, and SSG Pay earns an additional 3%, bringing the maximum accrual to 6%.

Each payment service's own points can also be earned, which is expected to be especially useful for customers who prefer simple payment.

Meanwhile, Woori Card has prepared various events to mark the product launch.

Customers who spend 300,000 won or more with the card by the end of June and apply will be entered into a drawing for 2 million Moa Points, a Galaxy S9 or S9+, an LG PuriCare air purifier, a Dyson V8 cordless vacuum, and more. Other events include double Moa Point accrual for users of the four simple-payment services (Naver Pay, Kakao Pay, Payco, SSG Pay), 2-3 month interest-free installments at all affiliated merchants, and discounted airfare promotions.

Newly issued cardholders can also apply for an invitation event to a preview screening of the movie 'Avengers: Infinity War.' It will be held simultaneously in five major cities nationwide — Seoul, Busan, Daegu, Daejeon, and Gwangju — on the 25th, with a drawing awarding a total of 650 winners two invitation tickets each and a popcorn combo voucher.

A commemorative exhibition of the design collaboration between Woori Card and artist Kim Hyun Jung, 'Card-ui-jeongseok, Capturing the Beauty of Korea,' will also be held from the 5th to the 9th at the Insa Art Center in Insa-dong.

A Woori Card official said, "By incorporating artistic design, we've given this rigid financial product an emotional makeover, and we're preparing advertisements using the artist's other witty works through the 'Artvertising' technique to communicate joyfully with our customers."

The official added, "This whole process was able to proceed swiftly and smoothly in a short period because CEO Jeong Won-jae drove it forward with strong momentum, overseeing every step in detail."

For more details on the product, customers can check the Woori Card website or mobile app.

press@seoulwire.com

Written by — Reporter Kim Bit-na