Daily Ian | Woori Card’s ‘Card Basics POINT,’ Specialized for Point Accumulation, Adds Extra Duty-Free and Simple-Payment Benefits
Daily Ian reported that Woori Card launched 'Card Basics WOWRI' to mark the 'Card Basics' series' 3-million-account milestone and first anniversary, offering the same benefits as Card Basics POINT plus strengthened duty-free rewards, and running an event through the end of May giving 3% bonus points for registering with the four major simple-payment services.
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Extra Benefits for Duty-Free and Simple Payment Added to Point-Accumulation-Specialized 'Card Basics POINT'
Event Running Through End of May Offering 3% Bonus Points for Registering and Paying with the Four Major Pay Services
Woori Card announced on the 4th that it had launched and is selling the new product 'Card Basics WOWRI' to mark the 'Card Basics' series surpassing 3 million accounts and its first anniversary of launch.
'Card Basics WOWRI,' launched on the 1st, was named 'WOWRI' by adding the words 'wow' and 'we' (uri), meaning astonishment at achieving 3 million accounts in the fastest time in the industry.
This product is the same as 'Card Basics POINT,' which offers benefits specialized for point accumulation. It accumulates 0.8% of spending at all merchants, one of the industry's highest rates, and up to 5.0% of spending at special categories customers frequently use. Compared to the existing 'Card Basics POINT,' it is characterized by strengthened accumulation benefits for duty-free purchases.
Registering the card with major simple payment services such as Naver Pay, Kakao Pay, Payco, and SSG Pay and paying with it also earns an additional 3% accumulation benefit. In addition, customers can also earn each payment service's own points, which is expected to be useful for customers who prefer simple payment.
Great effort was also put into differentiating the card design. Based on Korean painter Kim Hyun Jung's design, it makes use of basic geometric elements, colored with obangsaek, the traditional five cardinal colors, to allow a sense of varied hues. Through this, it expresses the harmony of yin-yang and the five elements, achieving a unique aesthetic entirely different from existing products.
To mark the product's launch, Woori Card decided that customers who receive the card and, through the end of May, register it with the four major pay services (Naver Pay, Kakao Pay, Payco, SSG Pay) to pay and earn the 3% additional accumulation benefit will be entered into a drawing to give 10,000 winners double their accumulated points.
The card's annual fee is 12,000 won for the overseas-compatible version and 10,000 won for the domestic-only version. Further details on the product and event can be found on the Woori Card website or mobile app.