Sisa Oneul | [Cards Today] Woori Card’s ‘Card Principle’ Tops 1 Million Cards Five Months After Launch, and More
Sisa Oneul reported in its 'Cards Today' column that Woori Card's 'Card Principle' series topped 1 million cards issued five months after launch. The article cited card design drawing on Korean beauty as a factor in its popularity. (The original piece was a round-up article also covering news from Shinhan Card, KB Kookmin Card and Samsung Card; only the Woori Card portion is included here.)
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[Cards Today] Woori Card's 'Card Principle' Tops 1 Million Cards Five Months After Launch
Woori Card announced on the 30th that its flagship 'Card Principle' series has topped 1 million cards issued five months after launch.
Woori Card introduced four products this April, starting with 'Card Principle POINT,' followed by DISCOUNT, SHOPPING and L.POINT.
Industry observers understand that the 'Card Principle' series was able to become a runaway hit thanks to △ industry-leading accrual and discounts, △ bold extra benefits in categories customers use most often, and △ card design that fuses art and finance by drawing on Korean beauty.
A Woori Card official said, "Despite the challenging environment in the industry recently, we are deeply grateful to have achieved such good results thanks to the enthusiastic response our customers have shown 'Card Principle,'" adding, "We will continue to repay our customers with good products that reflect their needs and market trends."
(Sisa Oneul, Sisa ON, Sisaon = Reporter Im Young-bin)
[Editor's note] The original piece was a round-up article under the '[Cards Today]' column that also covered news on Shinhan Card's 'DeepOn Platinum+,' KB Kookmin Card's 'Rail Point KB Kookmin Card,' and Samsung Card's 'MovieTrip in Queensland, Australia.' Only the portion concerning Woori Card's 'Card Principle' is excerpted and included in this post.