NSP News | [Industry Brief] Haitai Launches Hip Yeon Yanggaeng Chuseok Gift Set Through Art Collaboration

[Industry Brief] Haitai Launches Hip Yeon Yanggaeng Chuseok Gift Set Through Art Collaboration

2021-09-07 11:59, Reporter Lee Bok-heon [XML:KR:2002:Food and Beverage/Liquor]

#HaitaiConfectionery(101530) #ArtCollaboration #YeonYanggaengChuseokGiftSet

(Photo = Haitai Confectionery)

(Seoul=NSP News) Reporter Lee Bok-heon = Haitai Confectionery (CEO Shin Jung-hoon) is launching a "Yeon Yanggaeng Chuseok Gift Set" featuring traditional Korean beauty through an art collaboration.

It is a limited edition product featuring artwork painted by fusion Oriental painter Kim Hyun Jung specifically for Yeon Yanggaeng.

For Chuseok, the holiday snack widely loved as a healthy treat has been infused with a hip, youthful sensibility. It is a holiday gift set adorned as a work of art unfolding a single Oriental painting that blends traditional dignity with contemporary wit.

The set, containing 16 original Yeon Yanggaeng bars at a reasonable price, also lowers the burden of purchase. The fusion Oriental painting Yeon Yanggaeng seasonal edition gift set will be sold for the month of September, while the individual product will continue to be available in stores.

A Haitai Confectionery official said, "As the customer base enjoying Yeon Yanggaeng grows younger and the occasions for enjoying it diversify, we've infused its distinctive tradition with a youthful sensibility." The official added, "As this is an art collaboration blending tradition and modernity, younger customers can enjoy a different kind of fun, while older generations can enjoy a more sophisticated feel."

NSP News, Reporter Lee Bok-heon bhlee2016@nspna.com

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Written by — Reporter Lee Bok-heon