Medical Today | Hyundai Pharmaceutical Releases ‘Miero Fiber X Kim Hyun Jung’ Collaboration Edition
Medical Today reported that Hyundai Pharmaceutical released the 'Miero Fiber X Kim Hyun Jung Collaboration Edition,' featuring illustrations by artist Kim Hyun Jung. The three 350ml unsweetened PET bottles each pair a distinct illustration with a matching speech-bubble caption, and Kim Jong-il, PM of Hyundai Pharmaceutical's food marketing team, explained the collaboration as an effort to broaden the brand's connection with young female consumers.
View full text
Hyundai Pharmaceutical Releases 'Miero Fiber X Kim Hyun Jung Collaboration Edition'
▲ Miero Fiber X Kim Hyun Jung Collaboration Edition (Photo = courtesy of Hyundai Pharmaceutical)
Hyundai Pharmaceutical announced on the 27th that it has released the 'Miero Fiber X Kim Hyun Jung Collaboration Edition,' featuring illustrations by artist Kim Hyun Jung, for its dietary fiber drink brand 'Miero Fiber.'
The 'Miero Fiber X Kim Hyun Jung Collaboration Edition' is characterized by sensibility-driven illustrations combining scenes from daily life across three unsweetened 350ml PET bottles. Beside each illustration, the product's key benefit as an easy-to-drink dietary fiber beverage is cleverly expressed through situational speech bubbles.
Kim Jong-il, PM of Hyundai Pharmaceutical's food marketing team, said, "We are pleased to present this collaboration edition with artist Kim Hyun Jung, who has been drawing attention among young women, Miero Fiber's core target audience," adding, "We will continue to reach consumers more actively through a variety of marketing that reflects young trends."