Financial News | Life Planet Partners with Korean Painter Kim Hyun Jung for Outdoor Advertising

Kyobo Life Planet Life Insurance announced on the 29th that it is running outdoor advertising for its '(Non-participating) Dream e-Savings Insurance' in collaboration with Korean painter 'Kim Hyun Jung.'

To vividly convey the innovation of a product that refunds 100% of the principal even if cancelled just one month after enrollment, the outdoor ad uses Kim Hyun Jung's 'Naesoong series,' which has been praised as fresh for depicting Korean painting that communicates through the ordinary lives of the public.

The artwork used in the ad is 'Naesoong: Twenty-Seven, the Weight of Time,' from the recently well-received exhibition 'Naesoong Olympics.'

Kim Hyun Jung's 'Naesoong Olympics' is an exhibition of ink paintings depicting women in hanbok enjoying billiards, weightlifting, bowling, and other activities in everyday life.

Kyobo Life Planet explained that the characteristics of Kim's work align with the company's philosophy of reducing intermediary distribution costs to offer customer-oriented products and pursuing honest, transparent operations.

A Life Planet official said, "We judged that Kim Hyun Jung's 'Naesoong Olympics,' which shows a fresh attempt at Korean painting and communicates with viewers, is well-suited to conveying the originality and innovation of the (Non-participating) Dream e-Savings Insurance, which presents a new paradigm for life insurance, as well as Life Planet's customer-oriented operating philosophy, to resonate with Life Planet's customers."

Meanwhile, Life Planet's outdoor ad can be seen on screen doors at major Seoul subway stations and on advertising panels inside train cars.

Hong Chang-gi, Reporter, ck7024@fnnews.com

Written by — Reporter Hong Chang-gi