Munhwa Journal 21 | Woori Card’s ‘Card Principle’ Tops 1 Million Cards in Under Five Months
Munhwa Journal 21 reported that Woori Card's 'Card Principle' series topped 1 million cards issued in under five months, maintaining its red-hot popularity. Card design incorporating Korean painter Kim Hyun Jung's work was introduced as one driver of its popularity, along with the outlook that reaching 2 million cards by year-end looked feasible.
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Woori Card adds niche products to 'Card Principle,' expecting 2 million cards by year-end
Big-data-driven benefits concentrate on customer-interest areas such as points, discounts and shopping
Woori Card's 'Card Principle' series has topped 1 million cards issued in less than five months since launch, continuing its red-hot popularity.
Woori Card announced on the 30th that the 'Card Principle' series has topped 1 million cards.
In particular, starting with 'Card Principle Point' last April, the company introduced four products — ▲Discount, ▲Shopping and ▲L Point — and showed signs of a hit early on, topping 100,000 cards within three weeks of launch.
▲ Woori Card announced on the 30th that the 'Card Principle' series has topped 1 million cards. (Photo courtesy of Woori Card)
Industry observers cite the key factors behind the 'Card Principle' series' success as ▲ a solid foundation of industry-leading accrual and discounts, ▲ bold extra benefits in categories customers use most often, and ▲ a refined, beautiful card design that fuses art and finance by drawing on Korean beauty.
The card also drew on the work of Korean painter Kim Hyun Jung, who is well loved for grounding her work in Oriental painting while bringing fresh ideas and themes suited to the times, to capture Korean beauty in its design.
The card plate surface is also given a special finish so the artwork appears set in a frame, and a 'ㄱ'-shaped notch is placed at the top right to make it easier to pull the card out of a wallet, an effort to enhance the customer's brand experience.
Additionally, with various products such as an office-worker-specific card and a mileage-type card also planned for launch, reaching 2 million cards by year-end looks feasible, and since credit cards make up a larger share of issuance than check cards, a positive effect on sales is also expected.
A Woori Card official explained, "By cutting unnecessary add-on services and channeling the savings into strengthening core benefits, we preemptively addressed concerns about profitability, and as a result customer satisfaction has risen further, creating a win-win for both the company and our customers."
The official added, "Despite the challenging environment in the industry recently, we are deeply grateful to have achieved such good results thanks to the enthusiastic response our customers have shown 'Card Principle,'" and "we will continue to repay our customers with good products that reflect their needs and market trends."
Munhwa Journal 21, Reporter Lim Mi-rang