Sisa Today | Woori Card Reaffirms Box-Office Momentum as ‘Card of Standards’ Tops 2 Million Enrollments
Sisa Today reported that Woori Card announced on the 13th that its flagship product 'Card of Standards' has surpassed 2 million enrollments. CEO Jung Won-jae's customer-centered mindset, reflected from product planning to design, was cited as the secret to its popularity, and Woori Card is running a customer appreciation event to mark the 2-million-enrollment milestone.
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(Sisa Today, Sisa ON, Sisaon = Reporter Lim Young-bin)
Woori Card announced on the 13th that its flagship product 'Card of Standards,' buoyed by customer support, has surpassed 2 million enrollments.
The success of 'Card of Standards' stems from thoroughly reflecting the 'customer-centered mindset' that Woori Card CEO Jung Won-jae has always emphasized, across every stage of product planning, service design, and design.
On top of this, through big data analysis, it packed in industry-leading point and discount benefits optimized for changing customer needs and spending patterns, and added a sense of luxury to the plate by adopting a design from a work by Korean painter Kim Hyun Jung.
A 'ㄱ'-shaped notch is placed in the upper right of the card plate surface to enhance aesthetics and usability, and differently colored sections add a distinctive touch resembling vertical stripes. Unlike conventional cards, the card name is also arranged vertically, completing an artistic design reminiscent of a Korean painting. This led to obtaining a 'design patent' this past October, proving its originality once again.
Compared to existing flagship general-purpose products, 'Card of Standards' shows a usage rate and per-person spending amount about 10% higher, playing a leading role in driving Woori Card's growth in new members and expanded market share.
In addition, Woori Card is running a customer appreciation event through the 25th of this month to mark the 2-million-enrollment milestone for 'Card of Standards.' Customers who spend 50,000 won or more on 'Card of Standards' series cards during this period are automatically entered, and a total of 1,666 participating customers will be selected by drawing to receive a variety of generous prizes, including an LG Styler, LG Pra.L masks, AirPods, and a Starbucks diary set with two free beverage coupons.
A Woori Card official said, "We will continue to strive to make it a card that customers want to have and want to use, as a good product that is essential to everyday life."