Global Economy | Woori Card: “’Kadeu-ui Jeongseok’ Tops 2 Million Cards”
Global Economy reported that Woori Card's flagship Kadeu-ui Jeongseok surpassed 2 million cards issued. The company said the success came from reflecting CEO Jeong Won-jae's customer-centered mindset across product planning, service design, and card design, driven by big-data-based accumulation/discount benefits and a design using Korean painter Kim Hyun Jung's work.
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Photo = Woori Card
[Global Economy, Reporter Lee Seul-bi] Woori Card recently announced that Kadeu-ui Jeongseok had surpassed 2 million cards issued.
The company explained that Kadeu-ui Jeongseok's success came from reflecting the customer-centered mindset CEO Jeong Won-jae has emphasized across product planning, service design, and card design.
“Through big data analysis, we packed in accumulation and discount benefits optimized for changing customer needs and spending patterns, and adapted a work by Korean painter Kim Hyun Jung for the card's design,” Woori Card said.
A Woori Card representative said, “We will keep working to make this a good card that customers in daily life truly want to have and want to use.”
Reporter Lee Seul-bi news@getnews.co.kr