Sisa Oneul | [Distribution Today] Hanyul Launches ‘Brown Pine Needle Anti-Aging Ampoule’

[Sisa Oneul, Sisa ON, Sisaon = Reporter Hong Seong-in]

Hanyul Launches 'Brown Pine Needle Anti-Aging Ampoule'

Hanyul announced on the 29th that it will launch the 'Brown Pine Needle Anti-Aging Ampoule - 4-Week Program' on September 1, designed to intensively care for clear, firm skin over four weeks.

The product captures the elasticity and antioxidant benefits of pine needles. Over the four weeks, one ampoule with a different benefit is used each day, in order. Pine needles sprout green, carrying purifying and moisturizing benefits, then turn brown, concentrating elasticity and antioxidant benefits as they do.

Week 1 is the 'Purifying' stage, using the power of green pine needle extract, which has purifying and moisturizing benefits, to soothe rough skin texture and help purify tired skin, laying the groundwork for anti-aging. Week 2 is the 'Activating' stage, supplying deep moisture to the prepared skin to activate it into clear, radiant skin. A plump texture rich in deep moisture keeps skin hydrated for a long time.

Week 3, the 'Filling' stage, restores energy to the activated skin for firm, resilient skin, and this is when the power of brown pine needles, with their elasticity and antioxidant benefits, can really be felt in full.

Week 4, which 'completes' the whole program, delivers a lifted, firm, close-fitting feel to the skin. Using all four weeks consecutively maximizes the anti-aging energy the skin absorbs and creates an antioxidant shield so that energy lasts.

One ampoule bottle can be split into two uses for morning and evening skincare each day, or used all at once before bed as an intensive night-care treatment, layered on with a gentle massage.

Avène Runs 'Essence Campaign' Proposing 3-Step Skincare

The brand Avène announced on the 29th that it is running an 'Essence Campaign' proposing a proper skincare routine for moisturized, healthy skin.

Through the Essence Campaign, Avène proposes an effective moisturizing method using its own products: 3-step skincare that moves from 'soothing first, then moisture care,' nicknamed 'Essence Care.' First, skin irritated by external stimuli is soothed with Eau Thermale Mist, then Hydrance Deep Moist Lotion wraps the skin in moisture, and finally Hydrance Essence-in-Lotion locks in that moisture layer by layer.

Avène's Eau Thermale Mist is a soothing, restorative mist made of 100% natural thermal spring water that helps calm skin and ease irritation. The 'NEW Hydrance Duo,' consisting of Hydrance Deep Moist Lotion and Hydrance Essence-in-Lotion, applies Avène's proprietary 'Cohederm™' technology to fill skin with moisture from within while sealing it in with a hydrating outer layer, keeping skin moisturized.

Avène plans to run a variety of online and offline events tied to the Essence Campaign so that more consumers can learn healthy ways to keep skin moisturized.

First, on September 7, a beauty class titled 'The Essence of Autumn Skincare with Avène' will be held at Coex Parnas Mall. The beauty class will introduce Avène's Essence Campaign and the 3-step 'Essence Care' routine, with an opportunity to try Avène products firsthand. A special lecture by Dr. Cho Ae-kyung of WE Clinic on healthy skin care for the changing seasons is also planned.

Jilkyungi Runs Chuseok Gift Promotion 'Moon-Viewing'

Jilkyungi, a company specializing in women's health, is running a special Chuseok gift promotion called 'Moon, Moon, Give Me a Gift' from the 29th through September 15 on the Jilkyungi online store, featuring specially curated gift sets and generous free gifts to celebrate the upcoming Chuseok holiday.

First, Jilkyungi offers two 'Maeum Sanitary Pad Moon-Viewing Box' sets, designed around the moon, at a discounted price with free gifts included. The Moon-Viewing Box packaging draws on the meaning of menstruation (月經), derived from the way the moon waxes and wanes once a month. Designed like a cake box, it also makes a fitting Chuseok gift. It comes in various options so customers can choose their preferred pad size, offered as the 'Full Moon Box' and the 'Crescent Moon Box.'

The 'Full Moon Box' comes in Option 1, containing one medium, two large, one overnight, and three panty liners of Jilkyungi Maeum pads, or Option 2, with two medium, one large, one overnight, and three panty liners. The 'Crescent Moon Box' contains one medium, two large, and one overnight pad. Purchasing the Full Moon Box comes with free gifts of one 'Feminine Tissue Light,' five gel-type samples of 'Daily Eco-a-Wash,' five samples of 'Sunshine Tone-Up Cream,' one 'Maeum Pouch,' and one 'Mediheal NMF Mask Pack.' Customers who purchase the Crescent Moon Box receive one 'Feminine Tissue Light' and two gel-type samples each of 'Daily Eco-a-Wash' and 'Sunshine Tone-Up Cream.'

Jilkyungi also unveiled two 'Pink Box' gift sets offering popular products at up to 47% off. The 'Kim So-eun Pink Box' includes Jilkyungi Pro (20 count), Feminine Mist, Sunshine Tone-Up Cream, Daily Eco-a-Wash Pure Foam, and Feminine Tissue Light, while the 'Kim So-eun Pink Box Lite' includes Jilkyungi Pro (6 count), Feminine Mist, Daily Eco-a-Wash Pure Gel, and Feminine Tissue Light.

A range of value sets that let customers pick and choose products freely are also available. The 'Jilkyungi' set consists of two packs of the brand's signature solid feminine cleanser 'Jilkyungi Gold (20 count),' with a free 'Jilkyungi Gold (6 count)' gift included.

A 'Wash Set' offering Jilkyungi Daily Eco-a-Wash at 30% off is also available, in Option 1 with three 'Daily Eco-a-Wash Pure Gel' and Option 2 with three 'Daily Eco-a-Wash Pure Foam,' both including a free 'Jilkyungi Maeum Sanitary Pad Panty Liner.'

A 'Manner Man Set' for men is also available, offering three gel-type wash-style men's cleansers 'Manner Man Wash Gel by Jilkyungi' at 20% off, with a free 'Manner Man Wash Gel by Jilkyungi Travel Pouch (3.5ml x 20 sheets)' worth 15,000 won. Manner Man Wash Gel helps moisturize, cool, and reduce odor in the so-called 'secret zone,' the M-zone skin area for men.

Additionally, Jilkyungi is running an event giving free gifts on a first-come, first-served basis to customers who spend over a certain amount during the Chuseok promotion period. Customers spending over 60,000 won receive two 'Jilkyungi (4 count)' packs, and those spending over 100,000 won receive two 'Jilkyungi (4 count)' packs plus one 'Daily Eco-a-Wash Gel Gold.'

Yuhan-Kimberly Launches 'White Pantyliner-Style Overnight' with Enhanced Breathability

Yuhan-Kimberly's White, which changed the sanitary pad market with the idea of a pantyliner-style pad, announced on the 29th the launch of a 'pantyliner-style overnight' product with enhanced breathability.

This product uses a cover with improved breathability and, according to the company's own testing, offers five times the absorbency of White Ultra Slim. Yuhan-Kimberly currently uses no SAP (superabsorbent polymer) in any of its sanitary pads, including White Pantyliner-Style Overnight, through absorption technology innovations reflecting the characteristics of menstrual flow.

The secret to how White Pantyliner-Style Overnight won women over is that it fundamentally solved a long-standing inconvenience. In the past, many people went to sleep worrying about possible leaks at night, and leaks did happen fairly often. Consumers cited leaking or staining underwear as one of their biggest concerns during their period, showing just how much they wanted reassurance.

Lengthening the pad had been tried as a solution, but it too had its limits. That's how White Pantyliner-Style Overnight came about. Unlike ordinary products that stick to underwear, the pantyliner style covers a full 360 degrees like underwear itself, offering peace of mind against leaks even when tossing and turning all night. It's a successful case of applying know-how from developing pantyliner-style products like Huggies diapers and Depend incontinence underwear to sanitary pads.

AK Plaza Holds 'The Essentials of Chuseok Gifts' Event

AK Plaza announced on the 29th that, to celebrate the upcoming Chuseok holiday, it will hold a Chuseok gift proposal event starting on the 30th at all its stores, including Suwon, Bundang, Pyeongtaek, and Wonju, giving away a limited-edition free gift made in collaboration with Korean painter Kim Hyun Jung.

Korean painter Kim Hyun Jung was named one of Forbes' influential '30 Under 30 Asia' in 2017 and, combining outstanding skill with striking looks, is known as the 'idol of the Korean painting world.' She is especially well known to the public for her signature work 'Naesoong Story.'

The limited-edition collaboration gift with Kim Hyun Jung is a 'suitcase cover,' given away on a first-come, first-served basis from the 30th at each store's gift desk to customers holding a same-day receipt for AK Card purchases of 100,000 won or more. There will also be an event where customers who take photos at the 'Supermoon Photo Zone' installed at the Bundang store (September 2) and Suwon store (September 15) and upload them to Instagram will be entered into a drawing for various prizes.

AK Plaza stores also have a variety of Chuseok gift proposal events. First, the Bundang store's 5th-floor event hall will run a 'Chuseok Kitchen Essentials Special' from the 30th through the 15th of next month, selling popular tableware items from brands like 'Goldenbell, Tefal, Notdam' at special prices, and from the 30th will issue AK Members customers a coupon at the 5th-floor gift desk, valid for just three days, offering up to 70% off select items such as tops and bags from 'GUESS Kids' and 'Adidas Kids.' Meanwhile, the Pyeongtaek store's 7th-floor event hall will run a 'Chuseok Gift Special' through the 4th of next month, offering up to 70% off end-of-season items in shoes, handbags, menswear, kitchenware, and baby products.

Meanwhile, the Suwon store is running a promotion alongside a fall store refresh. The newly opened kids' cosmetics brand 'D'L Friends' is selling a sun cushion and lipstick set for 99,000 won, and the 'Step Care' shop is offering 20% off well-known kids' shoe brands like Umi Shoes, Bogs, and Melipop. In addition, 'Etoile' and 'Organic Mom' are holding a renewal opening event with 10-30% off (excluding some items) across all products. The popular exciting kids' club 'Champion' is also set to open in the kids' section on the 5th floor on September 6.

Written by — Hong Seong-in