Ministry of Culture, Sports and Tourism (YouTube) | What If You Got a Call from Painter Kim Hyun Jung One Day? Part 2

Korean painter Kim Hyun Jung appeared on a phone-interview segment on the Ministry of Culture, Sports and Tourism's YouTube channel, where she spoke with Kang Na-rae, head of the everyday hanbok brand Mureut, about hanbok.

When Kang, a hanbok designer, asked Kim to recommend an outfit that would suit her, Kim replied with interest, "I heard you're planning clothes printed with an Oriental-painting concept, and I think that would really suit you." Asked about the Hanbok Store event, she said, "I love hanbok, so I always keep an eye out for when Hanbok Store is held. It's a rare chance to see many brands in one place."

Asked by Kang what she considers the biggest advantage of wearing hanbok so often, Kim answered, "I started wearing hanbok very frequently from 2013, and the biggest advantage is that you don't need to diet, the wide skirt covers everything. So if anything, I've actually been gaining about a kilogram a year (laughs)." She added, "Whenever I go abroad or to events, I always try to wear hanbok. People tell me it's pretty, and I often hear that hanbok makes my complexion look brighter."

On what she looks for when choosing a hanbok, she said, "When you wear it often, pieces with weaker durability wear out quickly. So when I buy one, I always check its durability, and I tend to choose pieces with details that suit my own personal style."

Asked how to popularize everyday hanbok, she said, "I think the biggest barrier is price. That's not to undervalue the designers' work, it just means the price point can be hard for consumers to access. I hope mass production leads to more affordable lines, and I'm glad to see more everyday hanbok designed with lengths that are easier to move in these days. I hope more people take a look at the Ministry of Culture, Sports and Tourism's hanbok normalization policy," she said, closing the interview.