bnt News | Korean Painter Kim Hyun Jung Gives Lecture on ‘Branding Strategy for Korean Content’ at ‘Textile & Fashion (Tex-Fa) CEO Breakfast Forum’
At the '2026 1st Textile & Fashion (Tex-Fa) CEO Breakfast Forum' hosted by the Korea Federation of Textile Industries, Korean painter Kim Hyun Jung lectured on the theme 'Branding Strategy for Korean Content.' She applied successful cases of contemporary branding of traditional art to the textile and fashion industry, emphasizing the potential of collaboration between art and industry.
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On the 10th, the Korea Federation of Textile Industries held the '2026 1st Textile & Fashion (Tex-Fa) CEO Breakfast Forum' at the Sky Ballroom on the 17th floor of the Textile Center.
This forum invited Korean painter Kim Hyun Jung and was conducted on the theme 'Branding Strategy for Korean Content.' It was organized as an occasion to explore the direction the textile and fashion industry should take by incorporating cultural and artistic sensibility, amid the convergence of culture, art, and industry expanding around K-culture.
The event drew keen interest, with around 100 CEOs and executives from the textile and fashion industry in attendance.
In her lecture, painter Kim Hyun Jung explained the current state and major trends of the global market in 2026, applying successful cases of contemporary branding of traditional art to Korea's textile and fashion industry. She then presented insights centered on heritage branding strategies for Korea's textile and fashion sector.
Noting that Korea's art market is emerging as a new art hub in Asia, Kim said that in a flow where K-culture is leading the global cultural industry, when the textile and fashion industry collaborates with art, the brand's identity and cultural depth can be further expanded.
Meanwhile, through the Tex+Fa CEO Breakfast Forum, the Korea Federation of Textile Industries plans to share a vision and strategies enabling the textile and fashion industry to respond to the era of digital transformation and cultural-artistic convergence, and to develop it into a venue for communication toward sustainable industry growth and innovation.
Reporter Kim Yeon-su
bnt News Fashion Team news tips fashion@bntnews.co.kr