Single & Simple Life News | Haitai X Painter Kim Hyun Jung Launch Oriental-Style “Yeon Yanggaeng Chuseok Gift Set”
Single & Simple Life News reported that Haitai Confectionery, in collaboration with artist Kim Hyun Jung, launched a "Yeon Yanggaeng Chuseok Gift Set" that reinterprets the traditional Ten Longevity Symbols with a modern sensibility. Fusion Oriental painting depicting figures in hanbok enjoying hiking, golf, soccer, fishing, and cycling was featured on the gift set packaging, with the product sold for the month of September.
View full text
Haitai Confectionery is launching a "Yeon Yanggaeng Chuseok Gift Set" featuring traditional Korean beauty through an art collaboration. It is a limited edition product featuring artwork painted specifically for Yeon Yanggaeng by Kim Hyun Jung, an artist who has gained international renown as a fusion Oriental painter.
For Chuseok, the holiday snack widely loved as a healthy treat has been infused with a hip, youthful sensibility. It is a holiday gift set adorned as a work of art unfolding a single Oriental painting that blends traditional dignity with contemporary wit.
The gift set displays the representative Oriental painting motif of the Ten Longevity Symbols at a glance. Looking closely, one notices figures enjoying five exciting sports and leisure activities—hiking, golf, soccer, fishing, and cycling. It expresses the exciting "T.P.O." of enjoying Yeon Yanggaeng.
While the painting style is traditional Oriental painting, the figures are distinctly modern, adding a fresh twist. They wear hanbok while playing golf and hiking, and wear a gat while cycling. The ink-wash tones of the fusion Oriental painting, infused with a hip, youthful sensibility while honoring Yeon Yanggaeng's tradition, are brimming with the playful charm of tradition and modernity coexisting.
The set, containing 16 original Yeon Yanggaeng bars at a reasonable price, also lowers the burden of purchase. Packaged in an ink-wash-style shopping bag capturing traditional Korean elegance, it is a fitting, dignified yet unpretentious holiday gift. The fusion Oriental painting Yeon Yanggaeng seasonal edition gift set will be sold for the month of September, while the individual product will continue to be available in stores.