Newsway | Woori Card’s ‘Kadeu-ui Jeongseok’ a Hit — Blazes Past 2 Million Cards
Newsway reported that Woori Card's Kadeu-ui Jeongseok reached 2 million cards issued just before the nine-month mark since launch, the fastest pace in Woori Card's history. Customer-centered product planning and a design using Korean painter Kim Hyun Jung's work were cited as the drivers of the hit product's success.
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At a ceremony held at Woori Card's headquarters on the 13th marking Kadeu-ui Jeongseok's milestone of 2 million cards issued, Woori Card CEO Jeong Won-jae (left) presents a plaque of appreciation and a commemorative card to Korean painter Kim Hyun Jung, and poses for photos. Photo = Woori Card
Woori Card announced on the 13th that its flagship product Kadeu-ui Jeongseok had surpassed 2 million cards issued, buoyed by customer support. It reached the 2-million mark just ahead of the nine-month point since launch, the fastest pace since Woori Card's founding.
Woori Card unveiled its first product in the series, 'Kadeu-ui Jeongseok POINT,' this past April, and it drew industry attention by surpassing 1 million cards issued just five months after launch.
The success of Kadeu-ui Jeongseok is the result of thoroughly reflecting the ‘customer-first mindset’ that Woori Card CEO Jeong Won-jae has consistently emphasized, across every stage — product planning, service design, and card design. It reflects a shift in thinking: rather than building a product that has to be sold, the goal was to create a product that sells itself.
Through big data analysis, the card packs industry-leading point accumulation and discount benefits optimized for changing customer needs and spending patterns, and its plate features a design adapted from a work by Korean painter Kim Hyun Jung — a design anyone would want to own.
A ‘ㄱ’-shaped notch was placed in the upper right corner of the card’s surface to improve both its visual appeal and ease of use, while varying the coloring across sections of the card created a distinctive vertical-stripe effect that sets it apart. The card’s name was arranged vertically, completing an artistic design reminiscent of a Korean painting. This design led to the card being granted a design patent in October, once again proving its originality.
New attempts to engage customers in playful ways — including exhibitions by Kim Hyun Jung, known for her fresh ideas and painting style, advertisements using an ‘artvertising’ technique built around her artwork, and events featuring cookies and craft beer — also helped raise the brand value of Kadeu-ui Jeongseok and supported its success.
Compared with existing general-purpose card products, Kadeu-ui Jeongseok shows roughly 10% higher usage rates and per-person spending, contributing to both an increase in new members and an expanded market share. With premium and mileage-type cards also slated for release, the strong sales momentum is expected to continue.
A customer appreciation event marking Kadeu-ui Jeongseok’s milestone of 2 million cards issued is also running through the 25th of this month. Customers who use 50,000 won or more on a Kadeu-ui Jeongseok card during this period are automatically entered into a drawing for prizes including an LG Styler, an LG Pra.L mask device, AirPods, and a Starbucks diary set that includes two free beverage coupons, to be given to a total of 1,600 winners.
A Woori Card representative said, “Thanks to the affection our customers have shown Kadeu-ui Jeongseok and the hard work of our staff — including those at Woori Bank branches — we were able to achieve meaningful results despite a difficult market environment. We will keep working to make this a card that customers truly want to have and want to use in their daily lives.”
Reporter Han Jae-hee