Metro Shinmun | Woori Card’s ‘Card Jeongseok’ Surpasses 3 Million Cards Issued

Woori Card announced on the 29th that its flagship “Card Jeongseok” series has surpassed 3 million cards issued in less than a year since launch.

Following the launch of its first product, “Card Jeongseok POINT,” last April, Woori Card passed 2 million cards issued eight and a half months later, in December, and has now passed 3 million this month, setting an industry record for the fastest time to reach that milestone for a single product series.

The success of Card Jeongseok can be attributed to how thoroughly the “customer-centered mindset” and “attention to detail” that CEO Jung Won-jae has consistently emphasized were woven into the product.

The Card Jeongseok series used big-data analysis and consumer research to eliminate the factors that made cardholders' lives inconvenient. It built in simple yet solid discount and accumulation benefits as a foundation, and reflected shifting payment trends by offering additional benefits for using simple-payment services, enhancing convenience and making benefits easy to feel.

Design also received careful attention. The series borrows from the work of Korean painter Kim Hyun Jung, catching the eye with a sensibility-driven design imbued with Korean beauty. A notch shaped like the Korean consonant ‘ㄱ’ was added to the upper right of the plate to improve usability, and details such as varying the coloring on part of the surface and arranging the product name vertically were carefully refined to enhance overall quality. These efforts led to a design patent obtained last October.

Marketing and branding also saw fresh approaches distinct from the past. A design-collaboration exhibition with artist Kim Hyun Jung held in April last year provided an opportunity to introduce the new products, and the company produced advertisements using an “artvertising” technique that made use of the artist's work, showcasing differentiated communication. A web drama titled “Work & Love Balance,” released late last year, has racked up more than 3.7 million cumulative views to date, contributing to raising the brand value of Card Jeongseok.

This March, Woori Card rounded out its life-stage product lineup by adding Card Jeongseok Premium, targeted at customers 40 and older, to its check-card lineup spanning Cream (teens), Cookie (20s), and SoSam (30s-40s). By placing age-specific products alongside the point- and discount-based Card Jeongseok series, the company broadened customer choice. This makes it possible for customers to select products suited to their lifestyle and spending habits, while also enabling consultation alongside various life-stage financial products sold at Woori Bank, expected to create synergy across group affiliates.

On the 1st of next month, to mark the first anniversary of Card Jeongseok's launch and the 3-million milestone, Woori Card will launch “Card Jeongseok WOWRI.” Offering the same benefits as “Card Jeongseok POINT,” which specializes in point accumulation, the new card enhances point accumulation for duty-free purchases.

Woori Card is also running a customer-appreciation event to mark the 3-million milestone. Throughout April, all Woori Card users will receive one sweepstakes entry for every 100,000 won spent, with a total of 300 winners selected through a drawing for prizes including a 3-million-won travel voucher, Samsung foldable phones, BALMUDA The Pure air purifiers, and 10,000 Woori Card points.

A Woori Card representative said, “This meaningful achievement is thanks to the customers who have loved Card Jeongseok, as well as our staff at Woori Bank and in the field. Going forward, we will keep thinking about how to deliver services tailored to customer needs, while continuing to build sophisticated, youthful branding.”

By reporter Hong Min-young (hong93@)

Written by — Reporter Hong Min-yeong