[with IBK] | Let’s Play
The June 2017 issue of IBK's in-house magazine with IBK (No. 382) used Kim Hyun Jung's work 'Naesoong: Living for Style' (2014) as its cover to match the month's theme, 'Let's Play,' and featured the image with an introduction inside. It described the piece — a Naesoong girl striking a swagger pose in a snapback bearing the IBK logo — as one that makes viewers reconsider their stereotypes about people dressed in hanbok.
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In 'Naesoong: Living for Style,' the figure wears a snapback embroidered with the IBK logo and strikes a so-called 'swag' pose.
We tend to unconsciously assume that anyone dressed in hanbok must behave with elegance and refinement.
But 'Naesoong: Living for Style' uses the Naesoong girl's free-spirited attitude
to make us reconsider that very assumption.
Why not step outside convention yourself and think a little more freely?
[Image caption] Kim Hyun Jung, 'Naesoong: Living for Style,' 50x70cm, ink and light color with collage on hanji, 2014