Dong-A Ilbo | ‘Cheeky Imagination’ — Young Korean Painter Kim Hyun Jung, “Ole~ It’s Patti Time!”
Ogada announced a "Patti (Red Bean Party) Festival" collaboration with Korean painter Kim Hyun Jung for the year-end and New Year season. The collaborative artwork was created under the title "The Perfect Patti, Better Than Any Party," and customers who purchase featured menu items receive a year-end/New Year card featuring Kim Hyun Jung's artwork.
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Ogada announced on the 1st that it will hold a "Patti Festival" for the year-end and New Year season through a distinctive collaboration with Korean painter Kim Hyun Jung.
The Patti Festival was planned to playfully reinterpret the traditional food custom of eating red bean porridge on "Dongji" (winter solstice), much like enjoying a Christmas party at year's end. The collaborative artwork, titled "The Perfect Patti, Better Than Any Party," expresses the festive mood of the busy year-end and New Year gathering season.
This Patti Festival features three types of "Pat-au-lait" (red beans blended with milk), "Bueo-jjinbbang" (steamed buns topped with red bean), and two types of red bean porridge. Customers who purchase Patti Festival menu items at any Ogada location throughout December will receive one year-end/New Year card featuring the witty and playful artwork of Kim Hyun Jung.
Meanwhile, Korean painter Kim Hyun Jung, who created the collaborative artwork, is a young artist who graduated from the Department of Oriental Painting at Seoul National University, known for her work "Naesoong Girl," which depicts cheerful yet audacious modern genre paintings.
Reporter Seo Jung-seok, Donga.com, mission@donga.com