Pressman | Woori Card’s ‘Card Jeongseok’ Surpasses 3 Million Cards in Industry’s Fastest Time
Pressman reported that Woori Card's flagship “Card Jeongseok” series surpassed 3 million cards issued in less than a year since launch, setting an industry record for the fastest time to reach that milestone for a single product series. CEO Jung Won-jae's “customer-centered mindset” management and design using Korean painter Kim Hyun Jung's artwork were cited as the keys to its success, and the article reported that a new product, “Card Jeongseok WOWRI,” would launch on the 1st of next month.
View full text
Woori Card announced on the 29th that its flagship “Card Jeongseok” series has surpassed 3 million cards issued in less than a year since launch.
After passing 2 million cards issued in December, eight and a half months after the launch of its first product, “Card Jeongseok POINT,” last April — a pace that surprised the market — it has now surpassed 3 million this month, in under a year, an industry record for the fastest time to reach that mark for a single product series.
The success of Card Jeongseok can be attributed to how thoroughly the “customer-centered mindset” and “attention to detail” consistently emphasized by CEO Jung Won-jae, who leads the company, are woven into both the product and the brand.
Using big-data analysis and consumer research, the series eliminated factors that made cardholders' lives inconvenient.
Moving away from competing on the sheer number of services offered, it built in simple yet solid discount and accumulation benefits as a foundation, and reflected shifting payment trends by offering additional benefits for simple-payment service use, enhancing usability and making benefits easy to feel.
Design also received careful attention. The series borrows from the work of Korean painter Kim Hyun Jung, catching the eye with a sensibility-driven design imbued with Korean beauty.
Marketing and branding also saw fresh approaches distinct from the past. A design-collaboration exhibition with artist Kim Hyun Jung held last April provided an opportunity to introduce the new products, and the company produced advertisements using an “artvertising” technique that made use of her work, showcasing differentiated communication.
To mark the first anniversary of Card Jeongseok's launch and its 3-million milestone, Woori Card will launch its new product, “Card Jeongseok WOWRI,” on the 1st of next month.
The name combines “wow,” expressing surprise at achieving the fastest-ever 3-million mark for a single product series, with “Woori,” giving the product its name, “Card Jeongseok WOWRI.”
A Woori Card representative said, “This meaningful achievement is thanks to the customers who have loved 'Card Jeongseok,' as well as our staff at Woori Bank and in the field. Going forward, we will keep thinking about how to deliver customized services tailored to customer needs, while continuing to build sophisticated, youthful branding.”