Ildan Today | Brands Dressed in ‘Art’ — Artist Collaboration Products Catch the Eye
Ildan Today reported, in the November 23, 2017 print edition (page 12), that the retail and cosmetics industries are continuing to release limited-edition products through collaborations with a variety of artists. The article introduced how Cafe O'gada held a limited-edition Lunar New Year gift set launch with an exhibition and signing event in collaboration with Korean painter Kim Hyun Jung, quoting the industry view that Kim Hyun Jung's brand image -- popularizing Korean painting via social media -- created a win-win with Cafe O'gada. It also covered collaboration cases involving Glaceau Vitamin Water, AmorePacific's Ryo, Seagram, Kiehl's, and JINNYKIM.
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Brands Dressed in 'Art' -- Artist Collaboration Products Catch the Eye
By reporter Lim Hyun-ji, right@dtoday.co.kr
[Photo: Glaceau Vitamin Water X pop artist Lim Ji-bin.]
"An era when you can easily see art at the neighborhood convenience store"
The beverage brand Glaceau Vitamin Water released the 'Glaceau Vitamin Water Art Collaboration Edition' with pop artist Lim Ji-bin, known for his 'EVERYWHERE' project of installing giant balloon-bear artworks at landmarks around the world. The edition combines Glaceau Vitamin Water's own bear art, conveying the character of each product, with Lim's signature design to create an original look.
Collaborations with Korean painters have also stood out. Cafe O'gada made headlines earlier this year with a limited-edition Lunar New Year gift set created in collaboration with Korean painter Kim Hyun Jung. The pairing brought together the brand image of Kim Hyun Jung, who has popularized Korean painting through social media, and Cafe O'gada, which reinterprets traditional tea in a contemporary sensibility.
AmorePacific unveiled a collaboration product through its shampoo brand Ryo. It partnered with Oriental painter Hong Ji-yoon, known for her 'fusion Korean paintings.' The Ryo shampoo line was given a new look featuring Hong's signature saekdong-flower (traditional rainbow-striped) motif.
There are also products born from collaborations with tattoo artists. The beverage brand Seagram released the 'Seagram X Novo Collaboration Package' with tattoo artist Novo last summer. Cosmetics brand Kiehl's likewise released the 'Calendula Petals Trio Limited Edition' with Novo in June, a design reinterpreting the look of the city and nature in Novo's own style.
Domestic premium designer shoe brands 'JINNYKIM' and 'JUST JINNY' jointly launched their first collaboration collection with well-known nail artist Onnu. The limited edition is characterized by its lovable, kitschy design and range of colors, spanning sneakers with removable Onnu illustration patches, statement faux-fur slippers, and kitsch-style flats.
[Photo: JINNYKIM X JUST JINNY X Onnu.]