Maeil Ilbo | Woori Card’s ‘Card Jeongseok’ Sets Fastest-Ever Record, Surpassing 3 Million Cards
Maeil Ilbo reported that Woori Card's flagship “Card Jeongseok” series surpassed 3 million cards issued in less than a year since launch, setting an industry record for the fastest time to reach that mark for a single product series. CEO Jung Won-jae's management approach and design using Korean painter Kim Hyun Jung's artwork were cited as the keys to its success, alongside a customer-appreciation event and the launch of a new product, “Card Jeongseok WOWRI.”
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Woori Card announced on the 29th that its flagship “Card Jeongseok” series has surpassed 3 million cards issued in less than a year since launch.
After passing 2 million cards issued in December, eight and a half months after the launch of its first product, “Card Jeongseok POINT,” last April — a pace that surprised the market — it has now surpassed 3 million this month, in under a year. This is an industry record for the fastest time to reach that mark for a single product series.
The success of Card Jeongseok can be attributed to how thoroughly the “customer-centered mindset” and “attention to detail” consistently emphasized by CEO Jung Won-jae, who leads the company, are woven into both the product and the brand.
The series used big-data analysis and consumer research to eliminate the factors that made cardholders' lives inconvenient. Moving away from competing on the sheer number of services offered, it built in simple yet solid discount and accumulation benefits as a foundation, and reflected shifting payment trends by offering additional benefits for using simple-payment services, enhancing usability.
Design also received careful attention. The series borrows from the work of Korean painter Kim Hyun Jung, catching the eye with a sensibility-driven design imbued with Korean beauty. A notch shaped like the Korean consonant ‘ㄱ’ was added to the upper right of the plate to improve usability, and details such as varying the coloring on part of the surface and arranging the product name vertically were carefully refined, elevating the overall finish to “work of art” quality.
To mark the first anniversary of Card Jeongseok's launch and its 3-million milestone, Woori Card will launch its new product, “Card Jeongseok WOWRI,” on the 1st of next month. The name combines “wow,” expressing surprise at achieving the fastest-ever 3-million mark for a single product series, with “Woori,” giving the product its name, “Card Jeongseok WOWRI.”
The card's core benefits are the same as those of “Card Jeongseok POINT,” which specializes in point accumulation: an industry-leading 0.8% back on spending at all merchants, and 5.0% to 1.0% back for categories customers frequently use. Compared to previously launched products, it also strengthens accumulation benefits for duty-free purchases.
To mark the 3-million milestone and thank customers for their support, Woori Card is running a customer-appreciation event. Throughout next month, all Woori Card users will receive one sweepstakes entry for every 100,000 won spent, and through a drawing, a total of 300 winners will receive prizes including a 3-million-won travel voucher (1 winner), Samsung foldable phones (3 winners), BALMUDA The Pure air purifiers (15 winners), and 10,000 Woori Card points (281 winners).
A Woori Card representative said, “This meaningful achievement is thanks to the customers who have loved Card Jeongseok, as well as our staff at Woori Bank and in the field. Going forward, we will keep thinking about how to deliver customized services tailored to customer needs, while continuing to build sophisticated, youthful branding.”